Marketing Strategy
Effective, integrated marketing strategies and plans that give you maximum bang for buck
Marketing strategies can be as big or small as you need them to be. The most critical element is ensuring they are realistic and achievable for you to implement.
ImpactAlly will review your current marketing activity and assess what may or may not be working for you. Using data and evidence to inform decision making, I look at the specific channels and messaging you are using, your frequency and reach in relation to the audiences you are trying to connect with and your budget. From there, I can make informed decisions about how to move forward.
Once I understand what you have been doing, or, if you are just starting out, I will develop a comprehensive marketing strategy and (if you want) implementation plan. This stratgey will focus on your market and those channels that I believe will give you the most optimal results within your specified budget.
- Audits to assess your existing strategies, channels and campaigns to identify any areas for improvement and efficiency
- Research to understand your market, competitors, industry trends and audience.
- Setting clearly defined and realistic marketing objectives
- Segment your current audience based on demographics, psychographics or behaviours, and identify which segments to target
- Determine your positioning – ie how you want your brand to be perceived in the minds of consumers relative to your competitors
- Outline promotional strategies and tactics to reach your desired market
- Detailed budgeting and resource allocation including any non-financial resources required
- Outline a measurement and evaluation framework you can use so you can monitor the effectiveness of your activity
Need insight into marketing channels that will work for your organisation?
Speak to Laura today to discuss how we can support you best.