woman with glasses in pink shirt looking down at computer and smiling

How I Work

A seamless process of collaboration

At ImpactAlly, I listen attentively and ask the right questions so I can understand your needs thoroughly. Armed with the right information, I can then get to work on developing the appropriate solutions to meet your brief.

Listen

I prioritise listening to your story, challenges and your aspirations. By understanding your unique perspective, I can craft innovative strategies to align with your goals and objectives to drive maximum impact and effectiveness of available budgets.

Ask

I believe in the power of asking insightful questions to gain deeper insights into your organisation and objectives. Through meaningful dialogue and inquiry, I can uncover valuable information that informs and the strategic planning process.

Create

After gaining a thorough understanding of your needs and goals, I leverage my creativity and expertise to craft realistic and achievable marketing solutions with measurable targets and outcomes that fit your budget and deliver tangible results for your organisation.

Review

Continuous review and evaluations is cirtical to ensure optimisation and effectiveness of your marketing strategies. Through regular analysis and feedback, I can identify areas for improvement to maximise your return on investment.

Realistic marketing with great impact – on budget and on time.

Chat to Laura about how we can make even the smallest budget work effectively for your growth agenda.

BOOK A CALL

Straightforward processes to keep you updated and informed

DISCOVERY CALL

Brief chat to understand how we might work together

You tell me a little about your organisation and what services you think you might need. I confirm your primary objectives and share a little about ImpactAlly and how we would work together. Should we be a good fit, we can then book in a subsequent session to disuss the project or task in more detail.

PROJECT/STRATEGY SESSION

We get to know all about your organisation, challenges & objectives

We’ll sit down and explore your business, your audience and the market you operate in. We’ll discuss the marketing tools you have and might need to create success. This session could take from as little as 30 minutes to a few hours, depending on your needs.

CONFIRM THE BRIEF

Clarification on your brief or development of a reverse brief

I review your brief or create a ‘reverse’ brief to ensure we are on the same page in terms of deliverables. This step is critical to ensure you get exactly what you expect! The brief will include project background, objectives, audience, timing, budget and might include some other elements too. Once you have approved and sent through anything we may need to get started (ie, org data, brand or editorial guidelines) we can then proceed with the project.

DEVELOPMENT & CREATION

I get to work

Once the brief is approved from your end, I can get started on your project. Timing will vary depending on the size, scope and scale of the task or project.

REGULAR UPDATES/CHECK-INS

Frequent – but not annoying – updates

Throughout the project creation, and in particular for longer projects, I will provide short updates to keep you (and other stakeholders) in the loop on progress, as well as project hurdles that may impact delivery timelines.

APPROVALS

2 x drafts & final approval

Once I’m satisfied I have finalised the task or project in line with the brief, I will send the first draft for review. We can chat about your feedback or changes and once implemented, I will send a second draft for review (if required). From there, I will finalise and send the final version for approval.

REVIEW, ANALYSE & REPORT

Analysis of results in an easy-to-read format

If agreed, I will send through any reports or results for you to review and assess the performance. We can discuss these for clarifcation if required.

“What is the point of being alive if you don’t at least
try to do something remarkable?”

JANET MORRIS

Looking for more bespoke support?

If you have a specific or long-term project in mind –
contact Laura to discuss scope and rates.